RevOps

A revenue machine run by AI, approved by you

We rebuild the CRM you already have as a defined project, so stages, records and reports agree. You approve every change, we check each one twice, and you keep the code and rules.

The CRMs our engineers work in

  • Salesforce
  • GoHighLevel
  • HubSpot
  • Pipedrive
  • Close
  • monday CRM

Where the work gets stuck

What companies hire our RevOps engineers to fix

Confidence lost in the numbers

Reporting definitions

Conflicting revenue numbers

At the planning meeting, the CRM and the revenue spreadsheet show different totals for the same signed engagement.

“Two dashboards disagree about the same funnel.”

Forecast assumptions

Budget plans built on uncertainty

A signed engagement letter sits in the client folder but is missing from the forecast used to plan next month’s budget.

“Own forecasting and reporting that connects committed contract value … to realized revenue”

Time pulled from daily work

Role scope

Leadership time spent on setup

Whoever owns revenue has proposals to review, but the afternoon goes to setting up CRM fields and reports.

“This is a department-of-one role (for now) with significant ownership and visibility across the organization.”

Spreadsheet reconciliation

Reports rebuilt by hand

At month-end, you export the CRM, match rows in a spreadsheet and rebuild the report before the partners can review it.

“Reduce manual reporting and spreadsheet reconciliation by moving the source of truth into governed systems”

Opportunities and money lost

Follow-up rules

Good opportunities left waiting

A proposal waits for follow-up while the CRM shows its stage but leaves the next action and relationship owner blank.

“Run pipeline and rep diagnostics, surfacing stale accounts, coverage misses, and conversion red flags proactively”

Software costs

More subscriptions, the same gaps

A new reporting subscription renews, and someone still has to copy client details between it and the CRM.

“a stack that gets cheaper and more automated over time”

Process configuration

Another round of repairs

The duplicate client record is corrected, but the import rule stays the same. The next upload brings the duplicate and the cleanup bill back.

“ensure recurring issues are addressed upstream in process or configuration.”

What makes us different

Your company's CRM brain

We build an AI layer inside the CRM you already own. It learns what converts, and it asks before it acts.

We build you an AI CRM brain.

Every reply, call and close teaches it which messages, sources and buyers turn into revenue. It sharpens each week, and it stays yours.

The AI writes the reply. You press send.

When a prospect writes back, an AI draft is waiting for your rep, and quiet threads get a nudge before they go cold.

AI lead scoring, trained on your best clients.

The AI measures fit against the deals you've already closed, and each lead lands with the person who should call it.

AI research on every reply.

The AI fills in phone, company and role the moment someone answers, so the best contacts rise to the top.

Claude Code and Codex run the CRM with you.

AI agents read the signals, write the next step and build the automation. Anything that touches a client waits for your yes.

The AI proposes. You decide.

Access is scoped to the work, and a person signs off on every change that counts.

Our process

Our process

Seven steps, with your approval before anything in your CRM changes.

  1. CRM audit

    Audit before anything moves. We review your CRM and the work around it, then hand you a list of fixes ranked by what they cost you.

  2. CRM architecture and lifecycle stages

    Agree what every stage means, then build it in. Entry and exit criteria for each stage, written with you, then built into HubSpot, Salesforce or GoHighLevel so a deal moves on evidence.

  3. Data hygiene

    Clean data, kept clean. Duplicates merged, fields validated, and the imports that caused the mess fixed, with checks that keep it from coming back.

  4. AI lead scoring and routing

    Score every lead, route it the moment it lands. Scoring built from your closed-won customers. Best-fit leads go to a calendar and the rest to a follow-up cadence.

  5. Workflow automation

    Automate the busywork. Tasks, reminders, stage changes and the handoffs between your tools, built so your team sells instead of types.

  6. AI reply agents and enrichment

    Every reply answered, every contact researched. An agent drafts the response for your rep to approve, fills in phone and company data, and flags quiet threads before they cool.

  7. Attribution and source tracking

    Give every dollar a return address. UTMs, source fields and multi-touch attribution, so you see which channels and campaigns turn into pipeline and revenue.

  8. Dashboards and reporting

    Numbers leadership believes. Pipeline health, conversion rates and forecast views for leadership, sales and marketing, each traced to its records.

  9. Ongoing optimization

    Keep it sharp. Scoring retuned, workflows refined, and bottlenecks caught as the business grows.

What you get

What you get

The work ends. These stay with you.

Why it matters in B2B

Why RevOps matters for B2B

Turn your CRM from a ledger into a closer.

Leads get scored, routed and answered the moment they land. Stalled deals get flagged before they die. You approve the calls that count.

Sharpen with every deal.

Each reply, touch and close tightens the scoring, speeds the routing and steadies the forecast. Documented and maintained, it never slides back into the mess.

Packages

Fix the CRM first. Then let the AI run it.

CRM Audit

For owners who want the problems found and priced first

  • Your CRM and the work around it, reviewed
  • Where your CRM and finance numbers disagree, and why
  • Which deals sit without an owner or a next step
  • Every problem found, costed and ranked by what it costs you

Starting at$3,500one-time

Credited in full toward the Full Build.

Book a 20-minute call

No obligation.

Recommended

Full Build

For small and mid-sized businesses rebuilding the CRM they already have

Everything in the audit, plus:

  • Every stage defined with you, then built into your CRM
  • A clean, deduplicated database, with the import rules that keep it clean
  • AI lead scoring built from your best clients
  • Every lead routed to the right person the moment it lands
  • Follow-up automations, so every next step is on the calendar
  • Source tracking from first click to closed deal
  • Leadership dashboards, each number traced to its records
  • A change log and an operating manual for whoever runs it next
  • A direct line to your engineers

Starting at$15,000one-time

About one month of a full-time RevOps hire. Or $3,750 a month for four months.

Book a 20-minute call

No obligation.

Enterprise

For larger teams, several business units or a portfolio of companies

Everything in the Full Build, plus:

  • AI reply drafts, waiting for your rep to approve
  • Contacts researched the moment they reply
  • Custom automations in Claude Code: migrations, syncs and custom reports
  • Your CRM connected to ads, outbound, billing and analytics
  • Multi-touch attribution across every channel
  • Several pipelines, teams or business units in one system
  • A dedicated RevOps engineer on your account
  • Same-day priority support
  • Team training and a full handover, whenever you want it
  • Roll-out across portfolio companies, for PE and holding companies

Starting at$50,000one-time

Scoped to your teams, systems and data.

Book a 20-minute call

No obligation.

Support after handover is optional, billed monthly, with a quarterly review of your funnel. Every engagement is scoped on the call.

FAQ

Questions before a CRM rebuild

What owners ask before we touch a record.

Should we hire a RevOps manager instead?

Hire one to run it; bring us to build it. A new hire should inherit a working system, not a backlog.

What do you need from us to start?

Admin access to your CRM, a few recent closed deals, and one person who can say what each stage means and approve changes.

Will we lose our history in the cleanup?

No. Your history stays. Every merge or deletion is a change you approve before it happens.

Can the AI change something we didn't approve?

No. It proposes, a person approves, and every change records its source and what it wrote.

Where does our client data go?

Access is scoped to the work, in accounts you own. Before anything starts, we walk you through exactly which tools touch your records.

Why don't our CRM and finance numbers match?

Usually each report counts different things on different dates. We trace both back to the records, and your finance owner sets the definitions, so the gap gets explained instead of argued.

Can the CRM follow how our partners bring in work?

Yes. Referrals and partner relationships run as their own path, with a clear owner for every follow-up.

What happens if we part ways?

Everything we built lives in your accounts, written down, so your team or anyone you hire can run it.

Ready to find the deals your CRM is losing?

Walk us through your setup. We'll show you where deals slip away, and what your pipeline looks like when every lead gets worked.

Book a 20-minute call