Tracking that stops at the click
Bidding learns from clicks and form fills, because calls and booked appointments never make it back to Google or Meta.
Paid media
We target people who look like your best customers. The ad and the page make one argument, and every lead is logged in your CRM, so you judge the spend by booked appointments, not clicks.
Where your ads run
Where it goes wrong
The gaps between what Google and Meta count and what your business actually books.
Bidding learns from clicks and form fills, because calls and booked appointments never make it back to Google or Meta.
Broad match and Performance Max buy searches that were never going to book, and the monthly report hides them.
The ad keeps improving, the click lands on a generic homepage, and bookings stay where they were.
The ad did its job, but the call back came after the buyer had already booked someone else.
The Google badge is live and leads trickle in, while spam goes unrated and cost per booked job creeps up.
The account sits under someone else’s login, the test history leaves with them, and the next team starts from zero.
The fix
Each leak above, and how we close it.
Forms, calls and bookings land in your CRM with their campaign attached, then flow back to the platforms so bidding chases the leads that book.
Wasted searches move onto a growing negative keyword list, and Performance Max runs with brand exclusions.
One offer brief becomes the search ad, the Meta ad and the page, so the promise that earned the click is the first thing visitors read.
Every form and call alerts the right person by text or Slack, so the call back happens while the buyer is still looking.
Every charged lead is reviewed weekly, bad ones are flagged for credit, and services, areas and hours stay current.
Google Ads, Local Services Ads and Meta sit in your company’s name, so the account, its history and its bidding data stay with you when the team changes.
What makes us different
Everything a paid media hire would be asked to own, covered from week one.
Keywords, audiences and exclusions come from your closed-won customers, so spend reaches buyers who look like your best ones and skips the ones you already have.
Each week tests one idea against a written hypothesis. The result goes into a test log you own, so what we learn keeps compounding.
New headlines, images and hooks made in-house for every test round, with tired ads rotated out before frequency climbs and results fade.
If Performance Max, Meta or a keyword set won’t pay back for your offer, you hear it before you fund it.
An automated check compares spend with plan across every campaign, so a runaway campaign gets caught in hours, not at month end.
Keyword, audience and creative playbooks are written as we go, so an in-house hire would start from month four, not day one.
Our process
What happens week by week, with your sign-off before a dollar goes out.
Month one: build
Week 1
We audit every campaign against your CRM’s closed deals, lock in the cost per booked appointment you’ll pay, and kick off Google’s Local Services checks.
Week 2
We wire GA4, Google Tag Manager, call tracking and the Meta Conversions API, then fire test leads until each one reaches your CRM, traced to its ad.
Week 3
We tear down your competitors’ live ads, then build keywords, audiences and Performance Max asset groups to win the searches they miss.
Week 4
You approve every keyword, ad, page and budget line. Campaigns go live the day you say go.
After launch
Month 2
Campaigns launch wide to learn fast, then we cut every search and audience that isn’t producing booked appointments.
Month 3
We layer new audiences and retargeting around your lowest cost-per-appointment campaigns to stretch what already works.
Month 4 on
Budget climbs behind proven winners and throttles back wherever a location’s calendar is already full.
Running the whole time
Your team grades every lead. By the next week, those grades reshape keywords, audiences and form questions.
One page from your CRM: spend, booked appointments, cost per booked appointment, what we changed and what we test next.
Every booked appointment and every dud lead feeds the next round of targeting.
What’s included
Set up with you in month one, kept up for you every month after.
Every account, pixel and conversion event, built and tested for you.
Forms and calls become CRM contacts, tagged to the campaign.
We write every headline; you approve before anything runs.
Comes with the service; you never pay for pages separately.
Google’s auto-applied changes stay off unless you say yes.
Customer and lookalike lists refresh as your CRM changes.
Spend, leads, appointments and revenue, refreshed daily.
Quick answers in Slack, plus a call every other week.
Ads run only while your phones are staffed.
Junk apps, parked domains and off-topic channels, blocked account-wide.
Photos, reviews and badge checks that lift your ranking.
Static, carousel and video, designed in-house for each platform.
A text or Slack ping the second a lead lands.
Visitors who left see follow-up ads matched to what they viewed.
A from-scratch account review with a written plan each quarter.
The payoff
Google and Meta, tuned for closed revenue.
Packages
Pick the band your monthly ad spend falls in. Each tier is one flat fee, never a percentage of what you spend.
Best place to start
Launch
Ad budget$3,000–$9,999 a month
$3,200/mo flat fee
Book a 20-minute callScale
Ad budget$10,000–$19,999 a month
Everything in Launch, plus:
$5,000/mo flat fee
Book a 20-minute callEnterprise
Ad budget$20,000+ a month
Everything in Scale, plus:
Starting at$10,000/mo flat fee
Book a 20-minute callAd spend goes straight to Google and Meta. Our fee is separate and stays flat. Every engagement is scoped on the call.
A free 20-minute review call. Bring access to your ad accounts or last month’s report, and you’ll hear plainly whether paid media pays back at your customer lifetime value.
Book a 20-minute call