Your voice, on record
Ninety minutes with a recorder running is the only heavy lift you have. We learn how you argue before writing a word, then test it back at you until you stop correcting us.
LinkedIn — content and outbound
For founders and executives of B2B companies who know LinkedIn works and have never found the 25 hours a week it demands.
Kurt WhitemanFounder, Legacy Collectibles
How we’re different
The writing and the outreach are one job here. What you publish decides who we talk to, and what they say back decides what you publish next.
Ninety minutes with a recorder running is the only heavy lift you have. We learn how you argue before writing a word, then test it back at you until you stop correcting us.
You are never asked to write, design, schedule or publish any of it. You read what is queued, say yes or redline it, and that is the whole ask.
We watch the accounts selling to your buyers and find the posts that outran their own averages. An account beating itself teaches us more than a large one posting into an audience it already bought.
Growth is aimed, not accumulated. We connect you to people who can sign a contract, so each post reaches more of the room that matters rather than a wider room.
Researched positions, published without gaps, and you stop reading as one more vendor. In time you are the name people cite inside the conversation you want to be in.
Every reaction is a signal with a name attached. We collect them, rank them by fit and by how hard someone is leaning in, then start the conversation on whatever they were reading.
Whatever your buyers push back on is the most valuable writing material you own. The objections from this month’s calls become next month’s calendar.
Reach, followers, replies, meetings and deals sit in one line of sight, each joined back to the post or message that caused it, inside your own CRM.
The first four months
LinkedIn compounds, which is a polite way of saying the first month looks like nothing. Here is the honest shape of it, so you can tell whether it is working before anyone asks you to renew.
Your headline, banner, about and featured section rebuilt as a landing page, because every engager checks it before they decide anything.
Built in parallel — the exact buyers who should be reading you, not whoever accepts fastest.
One session, 60 to 90 minutes, where we capture how you actually think and the way you argue.
We read your market at source rather than what other people wrote about it, hunting the positions you can defend and nobody else is taking.
We lead in writing because writing is where research shows — articles built on primary sources and your own arithmetic, so they survive a reader who knows the subject better than we do.
A real cadence — drafted, illustrated, queued and published, once you have approved it and never before.
Requests launch at a deliberately small daily volume, and followers inside your ICP start to grow.
You shoot on your phone; we cut, caption and colour it, filming the ideas that already hit in writing.
Launched alongside the writing, reaching buyers we can message without a connection request at all. By now enough thought leadership has landed that your outreach no longer arrives cold; it arrives with credibility already earned.
Conversations open in your DMs, and calls typically start getting booked.
Formats that produced nothing come out of the calendar; the ones that earn replies get more of the month.
Daily sending climbs to higher thresholds the account has now warmed up enough to carry.
All of it standard, none of it billed separately. Each item has the week it lands by, so you can check our progress against it.
Nothing public yet. Sixteen deliverables in your hands before the first post goes out.
Scope, dates and owners agreed on day one, so nothing waits on an email.
A dated snapshot of followers, impressions, profile views and SSI. Every later number is measured against it.
Annotated screenshots of what your current profile is costing you.
Step 01Five to ten peers whose audiences we track from here on.
Tracking in place inside your own account, which you keep.
60 to 90 minutes on the record, with the full transcript.
Step 03Three headlines, a new banner, a rewritten About and a Featured section built to convert.
Step 01Titles, company size, geography and hard exclusions, in writing.
Step 02Your customers, open deals and relationships, excluded before any request goes out.
Your positions, your phrases and the words you'd never use, written up as a style guide you keep.
The same post written three ways. Nothing publishes until one reads as you.
Named decision-makers, tiered A, B and C, loaded into your CRM.
Step 02Ten positions your market has backwards, each backed by a primary source.
Step 04Your first month mapped to those positions.
Approved by you, scheduled and ready to go.
What was delivered and the plan for month two, walked through on a call.
The writing goes live, and the outreach starts working the people it reaches.
The cadence begins: drafted, illustrated, approved, then published.
Step 06Launched at a deliberately small daily volume, aimed only at your Buyer Map.
Step 07An opener for every signal: a like, a comment, a profile view.
Built on primary sources and your own numbers, so it holds up with readers who know the subject.
Step 05The strongest argument so far, designed to be swiped and saved.
Who engaged, who fits your ICP and what we're doing about each one. Every week from here on.
The people engaging with your competitors, filtered to your ICP and added to the list.
What's landing three weeks in, and what we're watching.
Next month's posts, weighted toward what's already working.
Acceptance rate by campaign, top posts and ICP follower growth.
Video and InMail go live. By this point your outreach reaches people who've already read you.
Five ideas that already worked in writing, ready to film.
Step 08Setup, framing and light on one page. No crew required.
Cut, captioned and coloured so it doesn't look like a first take.
Target list and copy for buyers you can reach without a connection request.
Step 09Your best days and hours, taken from your own acceptance data.
The next position, argued in full.
Step 05Every metric set against your Week 1 baseline.
What's compounding, what isn't and what changes next.
Conversations turn into calls. What worked gets more of the calendar and more volume.
Every open DM in your CRM, tied to the post that started it.
Step 10How a warm conversation becomes a booked call, and who does what.
What comes out of the calendar, why, and the numbers behind it.
Step 11New daily sending thresholds, with the account-health evidence to support them.
Step 12Posts to engagers to conversations to calls, every link measured.
Your results written up for you to use with your own buyers.
What we double down on next, and why.
Client results
15,904 impressions — up 1,864% on the 90 days before it
6,157 people reached, and 57% of them were not already connected
3,718 followers at this point — and the line steepens from mid-June
268 interactions — 249 reactions, 13 comments, 4 saves, 2 sends
And in a month when reach fell 39%, the audience still grew 4%.


Straight out of LinkedIn, uncropped except to remove the account name. We would rather show you the screen than retype the numbers into our own font.
Real client LinkedIn connector campaign results below
What we report
The goal was never more followers. It is these six — and if they are not moving, we change the approach.
The first three move early. The last three take longer and are the ones that change the business.
Is this you
We would rather tell you on the call than take four months of retainer and hand back a feed nobody read.
Right fit
Wrong fit
Packages
Best place to start
Growth
For a founder or executive building a voice their buyers follow
Starting at$3,200/mo
Less than an agency charges for the posts alone, with outreach included.
Enterprise
For leadership teams and firms with more than one voice
Everything in Growth, plus:
Starting at$10,000/mo
Scoped to your voices, markets and team.
Every engagement is scoped on the call.
FAQ
You say what is off and we go again. Calibration runs until you say it reads right, and your four months do not start counting until then. Nothing publishes in that stretch, so being picky costs you nothing.
Ninety minutes once, then roughly twenty a week reading what is queued. The one part we will not do for you is reply inside your own DMs — that is where deals begin and it has to be you.
Whoever sat in your recording writes the first draft of everything. No handoff to a content mill and no rotating pool of writers who never heard you speak.
They come off the list before anything sends. Current customers, open opportunities and anyone your team is already connected to are suppressed, and we match on company domain rather than name, so a near-miss cannot slip through.
Then it is the wrong channel and we will tell you on the call. We check whether your ICP is genuinely active before we quote anything. If the room is empty, no amount of good writing fills it.
All of it, because none of it was ever ours. The profile, the followers, the posts and the connections live on your account. The engagement data and every conversation sit in your CRM. There is nothing to hand back.
Book a 20-minute call. Bring your LinkedIn profile and a few recent posts, and we’ll show you which of your readers are buyers worth a conversation.
Book a 20-minute call