Go-to-market engineering
Email and LinkedIn outreach that fires on buying signals, run on SmartLead, HeyReach and custom Claude Code workflows. We turn your closed-won deals into a buyer blueprint. Humans first, technology second. The system finds, verifies and reaches the right buyers, and every reply lands in your CRM.
Paul PascualPrincipal, Frsh Hands Sanitizer
How we’re different
Most outbound agencies sell one thing: meetings booked by their reps. We start from where your team is right now and build the system that gets it to the next stage — then leave it with you.
01
Complement
Your reps are good at conversations and slow at research. We take the research off their plate: lists built and verified against the blueprint, a trigger on every account telling them why now, and copy with a source behind every line. They start the day with people worth talking to.
Most agencies want to replace your SDRs with their own. We make yours more productive — and everything we build lives in your accounts.
02
Groundwork
A new SDR usually spends their first months building the machine they were hired to run. We build it before they arrive — warm sending domains, an ICP written down as a blueprint, verified lists and sequences that have already been tested — so day one is spent selling.
An agency hands you meetings and leaves nothing behind. We hand your new hire a working system, and the playbook stays when people change.
03
Expansion
A new vertical, region or offer is a bet. We test it before you staff it: build the list for the new segment, set the triggers, and run outreach alongside what’s already working, without pulling your team off it. You get real replies from the new market, not a forecast.
Instead of hiring into a guess, you hire into a motion that has already produced conversations — or you learn cheaply that it won’t.
04
Diagnosis
The emails and calls are happening; the meetings aren’t. That is almost always targeting and timing, not effort. We compare your closed-won deals against who your team is actually reaching, rebuild the blueprint, and point the same effort at people with a reason to buy now.
Most fixes add volume. We change who gets contacted and when, so the same team turns the same hours into more conversations.
05
Portfolio
Plenty of acquired businesses have never run outbound — the pipeline lived in the founder’s network. We stand up the full system at the new company in weeks: domains, the blueprint, lists, sequences and CRM. Built once, it repeats across the rest of the portfolio.
One playbook that carries from company to company, instead of a new agency and a new learning curve at every one.
06
Rebuild
The agency or the do-it-yourself stack got you this far, then stopped moving the number. We audit what’s there, keep what works, rebuild what doesn’t, and move all of it into accounts you own.
You stop renting a vendor’s process and start owning a system — the lists, the blueprint, the workflows and the data.
Whichever stage you’re in, the system stays when people change. The list, the blueprint and the playbook are yours — not in someone’s head.
Built on
The process
Grouped the way they actually run: a build phase before anything sends, a launch phase that earns the right to scale, and an operating phase that never stops.
Weeks 1–4
Nothing cold leaves until the domains are warm, the blueprint is written and the list is verified.
Tools
Dedicated sending domains, kept apart from your real one so a deliverability problem can never reach your inbox. DNS configured, inboxes warmed on human-like patterns first.
Inboxes rotated, the ratio of cold sends to warm-up managed, and placement tested against the major providers instead of trusting the platform’s own score.
We read your closed-won deals and write down what actually made them buyers — the conditions and thresholds every list and every send runs on.
Prospects pulled against the blueprint through a waterfall of sources, every email verified before it’s used, and catch-all domains flagged rather than guessed.
Month 2
The first sends, small enough to read honestly and tight enough to protect the domains.
Tools
Each record matched to the right company by a second field. Wrong-entity matches come out before they cost you a reply — or a reputation.
Messages written on real variables and reviewed by you before launch, with every claimed fact checked against the page it came from.
An A and a B on every step. The winner is weighted up as the data comes in; the loser is retired.
SmartLead and HeyReach coordinated so nobody gets hit on both channels in the same hour, and a reply on either one stops both.
Ongoing
The loop that makes month six better than month two.
Tools
Job changes, hiring, funding, leadership moves, content engagement and press — watched continuously and routed into a sequence the moment they fire.
When a segment starts converting, we find more companies that look like it and feed them back into the list.
Replies sorted by intent, not keywords — “we’re building this ourselves” is a lead, not a no — and warm conversations handed to your team with the context attached.
Every outcome recorded against the trigger that caused it. Triggers that produce nothing come out, thresholds move, and the blueprint gets sharper every month.
Under the hood
Five parts of the system, and the shortcut each one refuses to take.
The data
Your team works only leads that are real and right-fit, because every data source proves itself on answers we already know first.
Running on
Databases plus custom scrapers · waterfall enrichment · every address verified · right company by a second field · real details only.
The message
Every email opens with something true and current, so each prospect feels personally researched.
Running on
From a live campaign · subject: Tom, question about Ridgeline Cable
Tom, would you be opposed to an informal call sometime in the next 2–3 weeks?The channels
One coordinated email and LinkedIn sequence reaches more of your market while your own inbox keeps its reputation.
Running on
The replies
Every reply lands in your CRM tagged with the signal that earned it, so you see exactly what’s making you money.
Running on
The person
The person who built your system answers you directly, so changes go live the same day.
What’s included
Before the first send
We read your recent wins deal by deal and write down what made them buyers. Every list and every send runs on that — and the document is yours.
Outreach runs on domains and inboxes built just for it, warmed up and placement-tested first — so your team’s own email keeps its reputation.
Every address verified, every record tied to the right company, and every data source tested on answers we already know — so your team’s time goes to people who can say yes.
Every campaign
Written for you and approved by you, built on real, verified details about each prospect. An A and a B run on every step, so the stronger message keeps winning.
Email and LinkedIn work from the same list and the same triggers, so each prospect gets one thread — and a reply on either channel goes straight to your team.
An independent AI review grades each list and draft before it goes out, so everything that reaches a prospect has already passed a second look.
Yours to keep
Replies are sorted by intent and written into HubSpot, Salesforce or GoHighLevel with the signal that earned them, so budget goes where the meetings come from.
Every month, what came back reshapes the blueprint: triggers that produced nothing come out, thresholds move, and segments that convert get more reach. Bring it in-house whenever you like — your team gets trained, and everything already lives in your accounts.
Packages
Same system underneath both. Enterprise adds scale, more markets and a dedicated engineer.
Best place to start
Growth
For small and mid-market companies building outbound into more targeted conversations, then revenue
Starting at$3,200/mo
Less than half the cost of one full-time SDR — for the whole system.
Enterprise
For mid-market to enterprise teams running outbound at scale
Everything in Growth, plus:
…and much more, built around your team.
Starting at$10,000/mo
Scoped to your markets, team and tools.
Every engagement is scoped on the call.
✓Is this a fit
If they aren’t, we’ll tell you on the first call and point you somewhere better. Taking on the wrong engagement helps nobody.
01/ 04
A customer has to be worth enough that researching each prospect properly pays for itself. Under that line a volume play usually wins. Over it, precision does.
02/ 04
The blueprint needs room to be tested and sharpened. With fewer possible accounts than that, there isn’t enough market to learn from, and selling founder to buyer will beat any system.
03/ 04
Customers already pay you, and you can name which ones and why they said yes. We build the blueprint out of those wins. We don’t invent a market for you.
04/ 04
Someone senior willing to put their name and face on it. Outreach lands harder when the prospect checks and finds a real person with a point of view, not just a logo.
FAQ
It’s building the system your pipeline comes from, then running it. We turn your closed-won deals into a buyer blueprint, build lists against it, write outreach that goes out when a buyer’s situation changes, and log every result in your CRM — so you get the machine and everything it produces.
It’s one of the best setups. Your reps get verified lists, a reason to reach out on every account and copy with a source behind it, so their day goes into conversations.
Yes — niche markets are where this shines. When the big databases come up short, we build scrapers for the places your buyers actually show up: licensing boards, association directories, trade-show lists and local registries.
AI does the heavy lifting — research, list building, first drafts and reply sorting. People set the strategy, and you approve every message before it sends. Any fact the AI uses about a prospect has to match its source word for word.
Every source earns its place first: we run it on companies where we already know the right email, phone or owner, and only sources that match go on to build your list. Each record is then tied to the right company by a second field — phone, address or website.
Usually in week four — and every week before that is doing a specific job. Here’s how the first 90 days run:
Yes to both. We work in HubSpot, Salesforce, GoHighLevel, Pipedrive and Close, logging every reply, meeting and deal against the signal that produced it — and because it’s all built in your accounts, the lists, the blueprint, the workflows and the data stay with you.
Yes, as one sequence. Email and LinkedIn share the same list and the same triggers, each prospect gets one well-timed thread, and a reply on either channel goes straight to your team.
The ones your own wins point to. Common ones are a new executive, fresh funding, a hiring push, a new location, a tool added to their stack, a press or podcast mention, and engagement with your LinkedIn posts — your closed-won deals decide which matter for you.
Yes. Outreach runs from separate domains built only for sending, so your team’s everyday email keeps its reputation the whole time.
Book a 20-minute call. Tell us the number you’re chasing, and we’ll map the GTM strategy that gets you there.
Book a 20-minute call